Live Webinar: Design Future-Proof PET Packaging with Confidence

Navigate Recyclability, Masterbatch Selection, and Compliance

About the Webinar

The Packaging and Packaging Waste Regulation (PPWR) and recyclability requirements are reshaping PET packaging design. Develop with tomorrow in mind by making informed material choices and assessing recyclability early in the process.

Join Sukano’s upcoming webinar to learn how you can turn regulatory pressure into your competitive advantage.

Get insights into the latest market trends, growing sustainability demands, and the regulatory landscape of the packaging industry. Discover what these developments mean for your packaging design strategy and how you can stay ahead of changing requirements.

From NIR detectability and recycled content targets to high degree of purity requirements, Sukano helps you navigate the complexity of recycling with confidence and peace of mind. 

Gain an exclusive look inside Sukano’s in-house recycling lab, where packaging applications are tested and validated under mechanical recycling conditions to support circular packaging goals.

Register Now

Learning Objectives

  • Understand how packaging regulations and recyclability expectations are influencing material and design choices.
  • Learn how Sukano’s in-house recycling simulations can help assess recyclability performance and regulatory compliance.
  • Explore how masterbatches can support recyclability and recycled-content targets of your applications.
  • Gain practical guidance on how to reduce compliance risk in packaging developments.

Meet the Speakers

Head of Sales & Marketing
Head of Research & Development

Alessandra Funcia

Alessandra Funcia serves as the Head of Sales and Marketing for Europe, Middle East and Africa at Sukano. She brings over 25 years of multifaceted experience in global and regional leadership roles across multinational corporations.

Her career is rooted in the color and additive masterbatch industry, combining deep technical knowledge with commercial acumen and marketing insight. At Sukano, Alessandra steers the development and execution of the company’s sustainability agenda and strategic direction.

As a trained chemist with dual MBAs, Alessandra’s approach is grounded in science-based decisions. Through her work, she promotes meaningful, real-world impacts within the industry and beyond.

Michael Kirch

Michael Kirch joined Sukano in 2007 and has played a leading role in the company´s development of functional and optical masterbatches and compounds for the plastics industry.

As Head of R&D, he has managed a global group of engineers, chemists and technicians, as well as the global R&D technical center. With over 25 years of experience in the plastics industry, he and his team provide outstanding support to customers worldwide that manufacture polyester and specialty resins.

Michael Kirch holds a master’s degree in material science and a bachelor’s degree in Business Administration.